Bentley Motors

so smart ^^/

Bentley

The mission of Bentley Motor is to produce best cars in their class. Besides, Bentley Motors is an international company developing and crafting one of the world’s most desirable luxury cars with comprising unmistakable characteristics like distinctive design, handcrafted luxury, supreme comfort, ultimate performance, and a refined and exhilarating driving experience.

 Yet it is the company’s brand imaging through market-drive strategy, responsive of cross-market segmentation and targeting. This British luxury motoring use the concept “Britishness” in image and design. The success of this brand also is based on the desirable of customers attracted towards the brand itself which it is unique, imagery and symbolic meaning to its customer. For example, the unique “Britishness” steeped in their exhibition held in Shanghai 2009 which featured the craftsmanship, style, luxury has long stood as the world’s premier maker of handcrafted cars and it did not disappoint the admirers in Shanghai. In term of targeting, Bentley’s target consumers are often young, less educated entrepreneurs who share a number of commonalities.

Moreover, Bentley also has a media partnership with luxury fashion magazine called Harper’s Bazaar which runs successful third year. For example, we can place the new perspective over both the innovative design of Bentley’s extraordinary SUV and the timeless innovation of our world of extraordinary artists through the Bentley advertorial in the Bazaar ART Supplement. Apart from that, it increases the publicity through motor shows, exhibitions, openings of grand showroom, signing of exclusive dealerships and hospitality sectors. In addition, all the events take place in the most economically developed like Sao Paulo in Brazil, Shanghai and others.

In summary, Bentley target high-income segments, and served a luxury segment of the car market. Moreover, it never shy to charge typically high price as their products are superior-quality distributed through exclusive dealerships and downtime. They use distinctive alternatives to keep their ideal brand by organizing events through exhibitions, events and social media.